I’m a Product Designer & Entrepreneur who loves to work with people who are smarter than me.

Check my work

As a Product Designer and Entrepreneur, I've been building web and mobile apps since 2011. I'm a big fan of soccer and on my spare time I like to hang out with friends and family.

It goes without saying that building truly great products – that people love – is tough. Not only it takes an incredibly talented team, but also a strong focus on the customer’s needs. Most importantly, great products are simple and easy to use. They have a clear purpose, a reason to exist, a meaning. It's what keeps product people like myself on the right track, allowing us to focus on the right feature, tackling one problem at a time.

I like to say that when I start working on a product my goal is to create something that would be missed if it ceased to exist. And that translates into building an emotional connection with users and customers. Emotions, above all, shape the attitudes that drive decisions and behavior. To that end, when an emotional connection is estabilished, the customer keeps coming back with little or no conscious thought.

In simple terms, it's all about forming habits and changing people's routines in a very strong and positive way. The impact of such outcome is so big that users would be frustrated, sometimes even angry, if they were told they couldn't use your product anymore. A good example of this was when Dropbox announced that Mailbox was shutting down. Millions of users were suddenly orphans. Medium posts were written. Twitter went crazy. A "Mailbox replacements" collection was created on Product Hunt. People were just sad and frustrated because their beloved product would no longer be there. The same would happen if products such as Instagram and Snapchat were to shutdown.

The bottom line is that creating an amazing product, one that would be missed, takes a lot of effort, planning, strategy and flawless execution.

At the end of the day, I’m just another product guy, passionate about working with people who are smarter than me and building products that make a difference somehow.

A glimpse at my design process


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